The center's research and innovation programs are based on three hair segments: coloring, care (shampoo and conditioners) and fixation, both for styling (lacquers, gels, waxes) and for creating effects, from smoothing to volume effect.
Wednesday, January 30, 2019
Paris for international
The scientific spokesperson gives an example of a product developed locally and then used globally. One of our latest shampoos treats, in a single application, the five problems of Brazilian long curly hair (fineness, lack of shine, fragility, lack of softness to touch and damaged tips Princess Hair). This shampoo was created in Brazil and reworked in Paris for international distribution.
The center's research and innovation programs are based on three hair segments: coloring, care (shampoo and conditioners) and fixation, both for styling (lacquers, gels, waxes) and for creating effects, from smoothing to volume effect.
The center's research and innovation programs are based on three hair segments: coloring, care (shampoo and conditioners) and fixation, both for styling (lacquers, gels, waxes) and for creating effects, from smoothing to volume effect.
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